Build the system
Platform modernization, partner APIs, real-time attribution, operational discipline, and architecture that is ready for production.
AI transformation / engineering leadership
I build systems that make ambitious teams faster.
I'm Evgeny Golubev, an engineering leader and hands-on principal engineer with 20+ years of experience turning complex platforms into durable products.
20+years building
500+enterprise clients
01
How I lead
The best engineering leaders operate at two altitudes.
Close enough to the code to know which decisions hold up under load. Far enough above it to shape the team, process, and product around the right problems.
Build the practice
Clear ownership, repeatable delivery, useful standards, and coaching that helps technical leaders grow into wider responsibility.
02
Selected impact
Change should be measurable.
A few examples of my work: turning engineering strategy into stronger teams, better systems, and measurable results.
Real-time attribution at scale
Led the design of a microservices tracking and attribution engine processing millions of affiliate transactions.
Less code
Removed repetitive implementation work while keeping teams aligned on shared contracts.
Recovered monthly
Engineering time returned to every engineer each month for higher-value work.
03
Current focus
Where I'm putting energy now.
Platform modernization
Designing the next generation of affiliate tracking and partner APIs for broad third-party integration from day one.
Practical AI adoption
Giving coding agents real project context, standardizing workflows, and automating the steps that genuinely make engineering faster.
Growing leaders
Running structured coaching that helps technical leads become stronger senior engineers, decision makers, and team multipliers.
04
Experience
A career spent building.
Associate Director of Engineering
Influential, powered by Captiv8
Leading engineering for an affiliate and creator-marketing platform through its next phase of scale, integration, and AI-assisted development.
Engineering Lead to Associate Director
Captiv8
Grew from hands-on backend leadership into organization-wide responsibility for platforms, engineering practice, and senior talent.
Engineering Lead
IQ500
Owned architecture, implementation, product decisions, team growth, and partner integrations for an ERP and CRM platform.
Engineering Lead
IOXICO / Red Graphic
Led technical strategy and delivery for high-load products and digital work for Danone, JTI, Nivea, Coca-Cola, and others.
Software Engineer to Senior Software Engineer
Independent / Itransition
Built web products, led delivery, and developed the teaching and onboarding habits that still shape how I lead today.
Education
MS, Business Communication
Clark University, USA / 2025
MBA, Information Technology
KSB UEK, Poland / 2025
MS, Engineering
BSUFCT, Belarus / 2015
Have a difficult system, an ambitious team, or both?